Analyzing Internet Usage and Audience Percentage Worldwide

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The power of the internet dominates the present generation we live in, and it has taken over worldwide. Based on the most recent internet data which was gathered and processed from a wide range of reputable sources, internet users are increasing at a rate of over 11 new users each second.

This accounts for a total of roughly 1 million new internet users per day. This data has been collected and synthesized from January 2018 to January 2019. 

Based on statistics and various digital resources, 2018 marks the year of major and overwhelming growth for the digital world. The reason could be attributed to the fact that this year’s figures reveal how much internet user growth has dramatically increased with over 366 million of new internet users going online.

This data is also aligned with the figures recently collected by one of the biggest SEO analytic companies in the U.S. Needless to say, the current digital age can expect global internet use to further accelerate as new internet users worldwide are projected to increase at a faster rate every year.

To shed some light to this data, let’s explore the behavior of internet users as well as the different fields of interest behind these impressive figures. Gaining awareness about the current trends and insights based on recent statistics will enable us all to understand the current digital status.

Here are some relevant data gathered recently (for the year 2019) that can provide a better picture about current internet usage worldwide.  

Data and Statistics for Internet Usage and Most Widely Used Online Apps

Number of internet users worldwide: 4.4 Billion across all age groups, gender, race, ethnicity and socio-economic status

Active social media users: 3.499 Billion; with Facebook being the most popular platform which adds 500,000 new users per day and 6 new profiles per second

Facebook Messenger and Whatsapp: Handles 60 Billion messages per day

Google: Processes 100 Billion searches per month which accounts to an average of 40,000 searches per second

Porn Sites: 30% of all data transferred online is porn or related to various porn and adult websites; depending on how traffic online is determined; data can vary from 4% to 30%. Past data reveals that 13% of web searches contain erotic content (based on statistics gathered between 2009 and 2010). The figures grew steadily over the succeeding years which accounts for the recent data of 30%.

Dating Sites: 41% of online singles worldwide have used dating apps or sites over the past month with a higher percentage among men (65%) than women (35%). 75% of dating app users are below 30 years old and 90% are below 40 years old. The peak age for online dating is 25 years old and this applies globally.

Online Gaming: 44% of the online population worldwide plays online games which account to over 700 million online gamers.

Popular Apps: Digital Information World has revealed the most popular apps for 2019 based on records and statistics. YouTube makes it to the top list with 86% of worldwide internet users actively using the app or visiting the site.

Facebook takes the second spot with 85% of worldwide usage; followed by Facebook Messenger (72%), WhatsApp (66%), Instagram (63%) and Twitter (56%). 

Utility Apps: Uber makes it to the top list of most downloaded utility apps worldwide. It is regarded as a top-choice among ride-hailing apps with 60% of market share. With over 100 Million downloads on Google Play Store. The app is currently making waves in more than 675 cities across 77 countries.

There are no definite records but Uber statistics indicate that over its first 10 years of operation, 10 Billion trips have been served worldwide and the figures continue to climb rapidly as 14 Million Uber trips are completed every day. 

Internet Usage based on Worldwide Regions

According to recent data published by Internet World Stats (March 2019), Asia has the highest percentage of internet users in the world and accounts for 50.1% of worldwide usage. Europe comes in second with 16.4% followed by Africa with 11.2% and Latin America /Caribbean at 10.1%.

The bottom three regions that have the lowest percentage for internet usage consist of North America with only 7.5%, Middle East with 4.0% and Oceania / Australia with only 0.7%. 

Top 10 Internet Users in the World

China ranks as the number 1 country in the world that has the most numbers of internet users (746 million) followed by India (699 million) and United States (245 million). Completing the list of top 5 are Brazil (123 million) and Japan (117 million). 

Russia takes the top 6 spot for countries with the most numbers of internet users (110 million) followed by Mexico (75 million), Germany (73 million) and Indonesia (66 million). Pakistan and United Kingdom are both tied at the 10th spot (both 62 million) thereby completing the list.

Source: SEO Miami

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